With this, Kareena joins Saif Ali Khan, Juhi Chawla, and MS Dhoni, who are also ambassadors for PepsiCo’s snack food products.

As a part of the new campaign, Kareena will be seen in a new television commercial that will go on air by mid-November 2008. The campaign also includes radio and outdoor promotion, including on-ground activities.

“Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brands,” PepsiCo India Holdings (FritoLay Division) Director (Marketing) Deepika Warrier said.

She said the Indian snacks market, estimated to be worth about Rs 2,500 crore, has been growing in excess of 20 per cent and Kurkure is one of the leading brands.

The company is aiming to capture a significant portion of this market and has recently come up with sub-brands of Kurkure, such as Kurkure Desi Beats in two different flavours.

Kurkure, launched in 1999, is available in flavours like Masala Munch, Naughty Tomatoes, Chilli Chatka, Tamatar Hyderabadi Style and Green Chutney Rajasthani Style.

Bollywood actress Kareena Kapoor proved that her heart does not rule her head at all times. She chose to fulfill her professional commitment to Shah Rukh Khan over attending beau Saif’s rock concert.

Her long-standing differences with Shah Rukh Khan which go back to the time when she refused to do Karan Johar’s Kal Ho Na Ho for monetary reasons, have finally dissolved.

On Friday, Kareena danced for a television show being filmed for Children’s Day, being produced for Star Plus by Shah Rukh’s Red Chillies’ company.

The offer put her in a dilemma. It clashed with Saif Ali Khan’s rock concert with the band Parirkrama for charity. Kareena opted for Shah Rukh’s show.

Says the actress: “I had no choice. Shah Rukh’s show was a commitment I made much earlier. I’ve to dance and I’ll be getting an award for my popularity with children. Very sadly I’ll have to skip Saif’s concert. But I know he’ll understand.”